Goodyear, AZ, August 24, 2016... SKIN Sunscreen™, providers of a premium sunscreen product specifically designed for the golf athlete and their families, has announced its partnership with the Southern California Golf Association (SCGA). The 2016-17 partnership includes brand exposure and product placement at more than 300 annual SCGA events, including its clinics and play days administered by the SCGA Junior Foundation. In addition, the SCGA's entire 145,000 membership will be exposed to SKIN messaging via traditional advertising as well as frequent editorial support and social media assistance on skin cancer awareness.
"We are pleased to align the SKIN Sunscreen brand with the SCGA, one of the nation's largest and most progressive golf associations," said Jessica Folino, General Manager/Partner, SKIN Sunscreen. "We immediately expanded our partnership following the recent SCGA Amateur Championship where SCGA staff ran out of its product supply by the end of the first day. The product was well-received by everyone who tried it."
"The SCGA is dedicated to providing golfers of all skill levels with the best possible experience," said SCGA Executive Director Kevin Heaney. "Having SKIN Sunscreen as the official sponsor of our year-round events, including casual and competitive events administered by the SCGA and our SCGA Junior Foundation, allows us to offer our members quality sun protection, while increasing their awareness of skin cancer and UV damage."
SKIN Sunscreen has been carefully developed as a premium preventative lotion formulation that is oxybenzone-free, non-greasy, sweat resistant and water resistant for up to 80 minutes. Uniting the company's resources in a quest to spare others the pain and loss associated with the insidious health threat of skin cancer, SKIN Sunscreen is proudly promoted as the optimal wellness preventative in a healthy daily hygiene routine.
As SKIN Sunscreen demonstrated the need for awareness for sunscreen to young golfers and their families, it became apparent that this proactive measure - applying sunscreen - is every bit as important to the outdoor athlete as is the warm-up on the range or stretching before a round of golf. In fact, sunscreen is essential to lifelong enjoyment of any outdoor sport - but especially important for the golfer, given the number of hours played under the sun.